Jenny helps businesses innovate and design inclusive product experiences for diverse users.
CityFood Magazine, Crate&Barrel, Deskbookers, Domicile, eBuddy, Foodsters, Gimmie, Greenbook, IATSU SFU, IBM, Idefix&Company, INQUE Design, iMassage, Imonology, Indian Summer Festival Canada, InsuRebel, Konnektid, LuxExpress, Megabite Pizza, Monthly, National Bookstore, Neiman Marcus, Nugit, Public Works and Government Services Canada, Randstad, Simon Fraser University, Singtel, The Coffee Bean&Tea Leaf, TIO Young Professionals Association, Tiger Beer, Touchten Games, TravelBird, VanityTrove, Weddingful, World Dance Studio, Yippie!
What I do
Product (UX/UI) design, product strategy, UX strategy, UX research, design leadership, mentoring, coaching, corporate training, workshop facilitation, value proposition design, product market fit validation, rapid prototyping, design sprints
Online travel agency, Amsterdam
I worked on the UX of the checkout flow, product listing page, product display page, mobile website, and blog re-design. In a special project for the Germany locale, my designs increased the conversion rates by 10%, backed by A/B testing.
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Loyalty program provider, Singapore
As Gimmie’s UX/UI Design Lead, I designed a cross-platform loyalty CRM product for publishers across Southeast Asia. My designs increased engagement rates by 20% and social media sharing by 8X.
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Meeting room marketplace, Amsterdam
Deskbookers wanted to reduce drop-off rate for their German site and improve the UX of their iOS app. I helped this client conduct usability tests with users in Amsterdam and provided actionable recommendations from analysing new and existing data.
Knowledge sharing platform, Amsterdam
Konnektid is a knowledge sharing platform where users can learn and teach their neighbours. I helped Konnektid improve the user flow with user journey flows and wireframes. In addition, I designed the UI for new features and provided improvements based on usability principles.
Mobile messaging apps, Amsterdam
Siilo is a cross-platform mobile messaging app for physicians. I designed Siilo’s website, app icons and improved the UX of Siilo’s iOS and Android apps.
Product & UX Strategy
- UX strategy
- Product roadmapping
- Design sprint
- UX & product
- Remote process & culture
Workshops & Corporate Training
- Designing for international users
- UX research
- Design thinking
- Mentoring & team culture
Design & Research
- UX research
- UX/product design
- UX audit
- Localisation/culture research
Jenny is a data-driven UX designer who consistently makes decisions based on qualitative and quantitative data. Jenny helped us conducted user research and interviews to identify blockers, and provided solutions for those UX issues. I strongly recommend Jenny for any UX and UI projects.
Frank Derks, Founder of Deskbookers
Jenny has a great passion for technology and user experience, and this reflects in the things she is doing. Jenny showed lots of dedication and care to our project, always thinking about the people, who we are creating experiences for. I enjoyed working with her, as I know I can fully trust her skills and personal characteristics.
Nadia Udalova, UX Team Lead at XebiaLabs
Jenny is very clear in her UX methodologies and design direction. She has in-depth knowledge of UI/UX design which she uses to ensure problems are solved to achieve the best results for both the users and stakeholders. She is very helpful and collaborative with the team, and is always offering advice and new industry insights. Jenny’s dedication to her work ensures that the design project is delivered insightfully with all aspects of end users in mind.
Killian Courtney, UX/UI Designer at Localised
Jenny is very detail-oriented, organised and works hard to meet the needs of all stakeholders be it developers, product owners, marketers or other designers. Truly amazing set of skills to have in your team!